Absolut Big Deal

The big news on the international spirits scene today is that the country of Sweden has sold state-owned Absolut Vodka to French conglomérat de boisson Pernod Ricard for $8.9 billion after a competitive auction. From Reuters:
Pernod beat the favourite, Jim Beam bourbon maker Fortune Brands (FO.N: Quote, Profile, Research), to win control of Sweden's Vin & Sprit VSG.UL, owner of the fast-growing Absolut brand, and gain a bigger presence in the U.S.According to Reuters and other news outlets, the final price paid by the French company was enough to make some stakeholders nervous.
"The combination of a full price and the amount of debt to be raised definitely seems to have unnerved certain investors," said Stephen Surpless, senior analyst at Cantor Fitzgerald.But he should chill out. Vodka is the hot ticket right now in all sorts of markets.
According to a report earlier this month, the three most popular drinks in the United States are martinis (with vodka or gin), mojitos and Red Bull with vodka. The New York Times just ran a big feature on feminine-oriented vodkas in Russia, which might work for Absolut, with its mastery of marketing and its wide variety of infused flavors.
For its part, Pernod Ricard expressed confidence in its new brand's market strength. From its press release:
In the United States, Absolut is the top premium spirits brand, selling more than 5 million 9 litre cases. It has a unique brand image built around values of creativity, innovation and cultural leadership.So basically they picked up a very expensive and very good brand. Kind of like ordering a top-shelf cocktail. Now Pernod had better hope that the drinking public orders enough of those premium drinks to keep its new ship afloat. We'll try to do our part, guys.In the rest of the world, with close to 6 million cases sold in 2007, Absolut is one of the most global brands in the industry with a significant presence in all the continents and a strong perception as a leader in the premium vodka category.
Pernod buys Absolut vodka [Reuters]
Traditional Martini Ranks Most Popular [Wine and Spirits Daily]
Russian Vodka with a Feminine Kick [NY Times]
Photo: Absolutini [Absolutdrinks.com]


Blogston Proper is your weekly roundup of Hub-related food writing from all over the Internet. We read the blogs so you don't have to. But you should anyway, just to be nice.
By today's end, temperatures should be creeping up to the mid-40s and before the week ends, we'll be seeing whole days in the 60s! Yes, spring is almost here and while we couldn't be more excited to ditch our winter coat, we're feeling a strange burst of preemptive nostalgia for winter's foods, especially venison. Venison, for the uninitiated, is deer meet (don't think about Bambi's mother!). It's extremely lean, which makes it a nice choice for the diet-conscious, yet when it's prepared well, it's quite flavorful. The Hub has plenty of gorgeous dishes to offer the venison enthusiast. Here are three of the best.
We love watching people try roasted bone marrow for the first time. Inevitably, their faces quickly change from disgust at the sight of the marrow (which looks like...well, innards) to bliss at their first taste. Marrow is intensely rich and a little unctuous (in a good way) and just might be the ultimate comfort food. Best of all, it's a royal pain in the butt to make at home, so you never feel guilty about ordering it at restaurants. Try the following dishes, but take warning: once you try marrow, you'll crave it constantly.

As we've mourned 
•What food is depicted in this picture? [
Hey, remember in February when we were 
In this week's edition of The Tuesday Report, chains multiply like rabbits and West Roxbury suddenly has a busy dining scene.


Boston Restaurant Weeks are behind us now and shan't return until the summer. Several restaurants are
Blogston Proper is your weekly roundup of Hub-related food writing from all over the Internet. We read the blogs so you don't have to. But you should anyway, just to be nice.
As longtime readers know, we have an
Behold, five restaurants that can still seat a party of four on Easter Sunday. You're welcome.



Good Friday is tomorrow and for those observing, it's a time to abstain from meat. You could go vegetarian, but instead, we recommend fish, glorious fish. Good Friday is a time to keep it simple, food wise, so instead of defaulting to our usual endorsements of lobster stuffed with pancetta and truffles*, we've hunted down three relatively unadorned, yet excellent, picks from the sea.