TableXchange Comes to Chicago: Do Not Want

Erm. We're finding ourselves finding this situation less than savory. But at the same time, we're having a hard time pinpointing exactly why without resorting to vague notions of "integrity" and "the restaurant experience." Really astonishingly long-winded examination of the situation, after the jump.
At its core, this service — which has been operating for almost a year now in New York, and for a little less than that in San Francisco, more or less without outcry — is a straightforward grey market: the creation of a secondary marketplace for a limited good (in this case, a table and time) that's available through other means. Of course, since Alinea's walls contain a finite space, there's only so many tables that we can get for free simply by calling and requesting it. And so it seems natural (though not necessarily right) that, as with other short-supply/high-demand/fixed-price items (think the iPhone and Nintendo Wii), a cabal of enterprising folks can find a way to turn that demand into cash.
Now, confession: We have taken a reservation under a fake name before, and the circumstances were somewhat extraordinary. We found ourself in possession of a reservation at New York's impossible-to-enter Momofuku Ko, back in the insane first few weeks of its opening. But we were a group of four, and our reservation was only for two. And then up came the opportunity to snag a four-top at Per Se, Thomas Keller's east coast outpost. The catch? We had to use a fake name, since the reservation had already been made.
But two things differentiate our New York reservation whirlwind from the services offered by TableXChange. First, and critically, no money changed hands. We didn't buy our reservation at either place: for Ko, we were lucky with a speedy internet connection; for Per Se, we had a friendly email exchange with the holder of the reservation. Secondly, and just as critically, we canceled our Ko reservation, thus returning a two-top to the open pool that is the restaurant reservation system.
Our theory here is that what makes it possible for restaurants with hard-to-get seats like Ko or Talulah's Table or The French Laundry to continue operating without engendering massive amounts of ill will is that while getting a table is a giant pain in the ass, it is equally a giant pain in the ass to everyone. With a few exceptions for luminaries, notables, and friends of the owners, a prime seat at a prime restaurant at a prime hour is a simple matter of first-come, first-served. And should someone cancel their Saturday 8pm four-top at Spiaggia a day before, and someone else call in hoping against hope for a last-minute, day-of reservation — well, that's all just part of the beauty of the situation.
A system like TableXChange turns all this on its head: Not only is table filling taken out of the restaurant's hands, but being the person who gets that last-minute Spiaggia table becomes not a matter of luck and karma, but a matter of joining a for-profit website that asks you to shell out money (not a cent of which is seen by the restaurant) for a table that is, in the primary market, free to all comers.
Since this is Chicago, after all, and the free market rules, we will admit that here some of you (and, okay, a teensy portion of our brain) will be saying "But hello! This is pure capitalism at work! It's a thing of beauty! People who are willing to pay in order to avoid the crapshoot of calling a resy line get to do it, and people who don't want to pay aren't being forced to. It's actually going to increase the efficiency of the reservation system!"
But that's where those notions of "integrity" and "the meaning of restaurant dining" come into play as rejoinders, and also the notion of, hey, supporting restaurateurs! And not turning off the restaurant-going public! And, you know, living one's life in such a way that one is not a giant asshole for whom every transaction and every experience can be monetized. We think that if reservations at graham elliot or Topolobampo (both of which, as of this writing, are for sale on TableXChange) are in such demand that a motherfreaking secondary market can be built, it's the restaurateurs, the chefs, the servers, and everyone else who's contributing to the experience who should be rewarded for that. Not some dudes with basic MySQL skills and a snazzy URL who, eBay-style, will skim off a percentage of every transaction.
And it's also worth pointing out that TableXChange assures everyone that they've got a failproof system in place to offset abuse — unsavory types who might make a reservation with the sole purpose of turning it around to make a quick buck. How exactly that service works is completely lost on us, though.
Our verdict: Don't want it, don't need it, the world would be better without it.
Agree? Disagree? We're dying to know what you think. And if you've made it this far down the post, you deserve to vent your spleen in the comments.
Your Table Is Ready [UrbanDaddy]
TableXChange Chicago [Official Site]
[Photo: A dish at Alinea (resy yours for the low low price of ... oh hey, it's not up on TXC yet), via Amanda_Chou's Flickr]



Comments
Yuck! I agree; it's awful. Integrity aside, this will almost certainly exacerbate scarcity at the top restaurants, as scalpers snap up as many reservations as they can to flip them for a quick buck (just like the Wii).
Right now, even poor grad student foodies like me can save up for a meal at Alinea. How long will this be possible under the new regime?
YUCK!
Posted by: Peter | August 4, 2008 05:31 PM
Hmmm. Now that I've looked at the site, I'm not AS horrified. I was expecting Wii-like markups of 300%, but these are around $20 max. If you can afford Alinea, you can afford that... for now.
Posted by: Peter | August 4, 2008 07:27 PM
Isn't this basically creating a scalping system for restaurants? Isn't it basically bringing all the joy of Ticketmaster into our dining lives? Doesn't it suck royally?
Posted by: Mike Gebert | August 4, 2008 09:40 PM
i'm actually a big fan. yay.
oh, and they limit the number of posts per restaurant so no gaming the system. i saw them at a presentation (ny tech meetup) when i was in ny a few months back
Posted by: murakami | August 6, 2008 06:35 PM
I will use this. Bottom line $10-$20 for a reservation saves me headaches on a meal im already gonna spend hundreds on. Lets someone else call these restaurants repeatedly. Welcome TableXchange!
Posted by: Robert Allen | August 6, 2008 06:52 PM
There are a host of problems with selling reservations for certain types of restaurants. For Alinea, the problems are 3 fold.
First, we are not able to ask the customer's preferences if they buy the reservation. With only two menu choices (12 or 24+ courses), we spend some time during the reservation getting to know the diner's preferences and finding out if there are any dietary or religious restrictions, food preferences, and letting them know which menu is right for them. If the buyer of a reservations shows up without giving that information, it is worse for our kitchen and for the customer.
Second, we reluctantly take a credit card number and explain our cancellation policy of 48 hours notice. We have instituted that because late cancellations at an 18 table restaurant have a huge negative impact on us... and there are plenty of people on the wait list who would like to dine that night. Since we don't have walk-in business or a bar, we can't rely on those for last minute diners. We don't charge people unless we cannot fill the table, but a buyer of the reservation will not know this -- in fact, the seller on TBXChange would be liable if the buyer no-shows.
Finally, we are a 2-story restaurant without an elevator and always ask if there are any mobility issues for any of the diners. That way we can ensure that we reserve a table in our first floor dining room. This is a serious ADA issue (rightfully), and a potential legal and liability issue for the restaurant.
For these reasons and others we have asked TableXchange to remove Alinea from its system. I hope they comply. If not, we will identify and call each of the reservations listed on their site and remove the seller from our books.
Posted by: Nick | August 11, 2008 09:15 AM
Check out an interesting response from one of the members of Alinea's team about why they plan to track down who's putting their reservation on TableXchange and remove the diner from their list:
http://www.examiner.com/x-396-Chicago-Dining-Examiner~y2008m8d10-Reservation-scalping-TableXchangecom-comes-to-Chicago-for-better-or-worse
Posted by: Dana | August 12, 2008 12:26 PM
Wait a minute here...are we all missing something? Why do so many people think that snagging a table at the resto Du Jour (whether it's Ko, Alinea, or French Laundry) is the high point of their lives? Yes, I've had my share of trendy dinners (and found many, such as at French Laundry and Trotter's, to be over-hyped). But there's really no need to hyperventilate about it--there's plenty of good restos around to feed us all. Food snobs willing to pay for a res, get a life!
Posted by: MaryAnne | August 14, 2008 12:02 PM