When Ex-Ballplayers Make Salsa
Local semi-celebs getting into the food business? Totally. Phillies ex-pitcher and broadcaster Mitch Williams has a new salsa for sale. At the Egg Harbor Township branch of Chickie's & Pete's Cafe, he announced the new "Wild Thing Southpaw Salsa":
"Williams, 42, a self-described "really good cook," uses a blender because "I can't stand chunky salsa." He had been making it quietly in his kitchen, but word spread when he was approached to do a cooking show. Then promoters/marketers Ellen Barkann and Scott Soffen got involved. This month, after a tasting on Angelo Cataldi's show on WIP (610), Soffen arranged a broker to get the salsa into stores. A plant in Lancaster will make it to Williams' specs and pack it in gallons for restaurants and in jars for supermarkets. A rollout date has not been set."
Noted.
