Adventures In Veganism I: 7-Eleven's Vegan Line
Alright. So when it comes to convenience stores, we're rabid Wawa fans. Given the choice between 7-11 or Wawa, we'll go to Wawa every single damn time. So we don't stop by 7-11 too often. Because of that, we were completely unaware that 7-11 stocks vegan sandwiches. The Daily News interviewed sandwich manufacturer Moshe Malka, whose goods show up at 7-11s throughout the Delaware Valley:
"I started out in Wyndmoor," he said. "I was picked up by a health-food store distributor, so I started making more veggie stuff. Right down the block from me there was a 7-Eleven. I went in there and said, 'Hey, I'm right next to you, making vegetarian sandwiches. Why not put it on your shelf, and if you don't sell it, I'll take it back.'"It took a couple of weeks for people to realize that these things were there, but then they started selling. The owner eventually sold that store to a Korean guy, and he was even more interested in carrying the line. Even better, he had a brother who owned five other stores, and the word spread. Now 7-Eleven is looking at introducing the product throughout the corporation."
7-Eleven's seitan-ic cult [Daily News]
