Philadelphia Freedom To Market Celebrity Wines
It's been a busy week at MenuPages. Naturally, we've had sweet, sweet alcohol on our minds. That's why we were so happy to find out the following:
Both Mike Schmidt and Pierre Robert are coming out with wines.
We'll admit it. When the respective press releases made their way into our inbox, we cracked the hell up. It's a natural reaction. It's a human reaction. But nonetheless, Chaddsford Winery is introducing the Pierre Robert 2006 Pinot Grigio "Pierreno Grigio" and Mike Schmidt has teamed up with California's Eos Estate Winery to market $17 bottles of "Mike Schmidt 548 Zinfadel" for charity.
Conclusion? Grow an impressive mustache, gain local celebrity and a vanity brand is surely yours.
Note for our out-of-town friends: Pierre Robert = local rock DJ, posessor of one of Earth's mightiest mustaches.
Just Wow! [Foobooz]
Mike Schmidt hits wine biz [Food and Drinq]
