Burger King Branded Salty Snacks Coming To A Store Near You!
At least that's what we think this article says. It's all restaurant-industry business speak. But we think there will be BK-branded chips in vending machines and BK restaurants:
The Inventure Group, Inc. (Nasdaq:SNAK) today reported that vending channel test marketing results for Burger King brand salted snacks exceeded managements' expectations in the fourth quarter of 2007. Based on these results, Inventure intends to pursue a national rollout of the brand into the vending channel. Inventure expects this national channel expansion to improve capacity utilization at its Bluffton, Indiana manufacturing facility, where all Burger King snacks are produced.Um, ketchup-and-fries-flavored chips? We're confused. That doesn't sound appetizing at all.Test marketing in convenience store, drug store, and grocery store channels beginning in the first quarter of 2008 have generated significant retailer interest. Mass merchandiser and club store tests are expected to commence in the first half of 2008. Burger restaurants are scheduled to test the Ketchup & Fries snack product throughout the first quarter of 2008 in certain markets in Ohio and Florida.
Inventure is developing additional new items for the Burger King snack brand for potential test marketing in the second half of the year to complement the Ketchup & Fries and Flame Broiled items.
Burger King to Test Branded Chips [QSR]
