SPAMMOBILE Coming To A Fair Near You
Oh my goodness, there's a SPAMMOBILE at the South Florida Fair in West Palm Beach. It's the brainchild of one woman who is making it her mission to re-convert people to Spam, all from a big blue RV:
[Sharen] Walker can tell you how SPAM holds a special place in the hearts of Hawaiians (they make sushi with it) and how it helped inspire a Broadway show (the Monty Python musical Spamalot).We've had Spam before, and while we found it OK, it didn't quite inspire the same kind of fervor in us. But we get a kick out of Walker's enthusiasm for it, and we'd totally stop by for a free Spam sandwich sample.Then again, what else do you expect from the woman who steers the SPAMMOBILE, a bright blue RV in the shape of - what else? - a SPAM can? Walker and her curiously decked-out vehicle, with the "SPAMMY" license plate were parked at the South Florida Fair this weekend (and will return next weekend), just one of many stops on the 40,000-mile annual trail of spreading the name of America's best-known canned meat.
"What I have found out is that 98 percent of the population are closet SPAM fans," Walker said Monday during a quick breather from her fair duties.
And the other 2 percent? Walker won't talk much about them, except to note that SPAM may have been a victim of its own post-World War II popularity. As a generation raised on SPAM grew into adulthood, they decided they had had their fill. Now, Walker's job is to reintroduce them to it, plus welcome a new generation of SPAM lovers to the fold.
She does that by passing out samples - "SPAMwiches," she calls them - from her vehicle-turned-makeshift commercial kitchen, replete with slicing and grilling stations staffed by five temporary employees.
As of late Monday afternoon, Walker, whose marketing company is contracted by SPAM manufacturer Hormel, had given out nearly 7,000 SPAMwiches, not to mention some prepacked SPAM Singles and the occasional SPAM magnet.
'Mystery meat' on the midway [Palm Beach Post]
Photo: Flickr
