BK Plans To Roll Out New Menu Items
Our favorite Miami-based fast food chain will be selling new items this year, among them Kraft macaroni and cheese for the kiddies. They're also planning some sort of wrap, called the BK Wrapper, smoothies, and two specialty Whoppers:
The new items discussed Wednesday include an Angry Bacon and Cheese Whopper with spicy, crispy onions, and the Indy Whopper, which will have bacon and pepper jack cheese and will be promoted together with the new Indiana Jones movie this summer. (A regular Whopper with no bacon or cheese has 670 calories and 39 grams of fat, according to Burger King's Web site.)According to the Forbes article, the company is targeting the 'superfan:' people 18-49 who eat a Burger King five times a month. The idea is to lure those people in for an extra visit each month, although we get the sense that they're also trying to attract new customers with the non-traditional items, like the smoothies, steakhouse burger and iced coffee.Also in the works are a BK Wrapper, three new flavors for its iced coffee line, a steakhouse burger, smoothies and even Kraft macaroni and cheese.
Burger King unveils new items [Forbes]
Burger King [Official Site]
Photo: Flickr
Comments
Or maybe they're trying to get their customers so obese that they can't walk out of their restaurants under their own effort and are stuck eating BK forever.
Posted by: L2M | February 29, 2008 09:57 AM