Burger King Unveils The Whopper Bar
Soon you'll be able to get your Whopper in some fancy new digs. Burger King is unveiling the Whopper Bar, which will offer more Whoppers but fewer of the other typical BK menu items:
The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain's traditional restaurants. Executives say they haven't finalized the menu, though it could include as many as 10 types of Whoppers, such as the Western Whopper, the Texas Double Whopper and the Angry Whopper, a version topped with spicy onions. One menu sketch has a section called "Pimp Your Whopper," where patrons can chose from additional toppings like jalapeno peppers, bacon and barbecue sauce.And the toppings will be placed on top of the burgers in front of the customers, Chipotle-style. Look for Whopper Bars in casinos, airports or malls in the near future.
Russ Klein, Burger King's president, global marketing, strategy and innovation, said he began thinking about the concept about four years ago when he visited a Burger King in Germany that had knocked out the back of the restaurant and created a bar section. Mr. Klein said the Whopper Bar is akin to McDonald's Corp.'s creation of McCafe coffee bars, except that it is built around the chain's signature sandwich.
Burger King Whopper To Be Feted [Wall Street Journal]
Burger King [Official Site]
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Posted by: Miami Danny | April 1, 2008 06:21 PM