Benihana Manages To Make Money In This Economy
Restaurants around the country are bleeding money, but somehow Miami-based Benihana has actually managed to increase profits:
Benihana, the Miami-based Japanese restaurant chain, reported higher sales in each of its brands for its second quarter, which ended Oct. 12.It's confusing, as one would think these types of meals would be exactly the ones that consumers would cut out of the budget in an uncertain economic climate. Apparently people need their teppenyaki, even when the economy's bad.Sales grew 4.5 percent to $69.6 million in the second fiscal quarter 2009 from $66.6 million in the second fiscal quarter 2008. Sales at restaurants open one year were up 6.5 percent, including 5.1 percent at Benihana teppanyaki; 11.4 percent at RA Sushi; and 8 percent at Haru.
Benihana reports higher sales for the quarter [Miami Herald]
Benihana [Official Site]
Photo:Are Nold Rob Bore/flickr
