$5 Footlong Campaign Began In South Florida
Did you know that the $5-footlong campaign from Subway started in South Florida? We don't really frequent Broward or Palm Beach Subways, so we weren't familiar with the local franchises that started it all:
That’s because the idea for the promotion came from Boynton Beach-based entrepreneur Steve Sager, who owns franchise rights to all Subway restaurants from Indian River through Broward counties. He also owns 10 of those locations.He called Subway's founder, and the rest is history.In 2007, Sager noticed a slowdown in his restaurants because of the economy.
One store in particular, in Broward County, was struggling.
“I came up with the idea of offering $5 foot-longs all day, every day,” Sager said. “My partner said, ‘You’re nuts,’ and threw the banner I made in the back room for about two months.”
But Sager succeeded in getting the promotion going at the store in October 2007. Within a week of putting up the sign, the store saw sales jump 30 percent, he said. By the end of the month, they had skyrocketed 90 percent.
Florida man the hero of Subway promotion [The State]
Subway [Official Site]
