New Lounge 251 Palm Beach Opening Tonight
The owner of the old 251 Sunrise in Palm Beach is returning to the exact same spot with a new lounge called 251 Palm Beach. It opens tonight with a VIP reception at 9 p.m.; if you're not on the VIP list, you can head over after 11 p.m. For now, it's just a lounge, but owner Gus Renny, who also co-owns Grease Burger Bar in West Palm Beach, expects to add a restaurant in another few weeks, according to the Palm Beach Post.
Renny points out that there's a need on Palm Beach for a swanky place to go. The problem? All of these trendy people are about to fly away home to their summer retreats.
"Is this really the right time, especially on the island that is so seasonal?" asks bartender J.P. Bowles. "You're not really going to have a summer crowd, but we're confident it's the right time, even though it's not the right time."Well, that's sure to instill confidence. If they can make it to October, they'll be in good shape.
251 Sunrise lounge transforms into 251 PB, aims for trendy, chic crowd [Palm Beach Post]
New lounge opening in tough times [WPTV]
