Mediavore: Christopher Guest Directs Ads; High-End Restaurants Ramp Up Their Bars
• Healthy Choice is spending almost $100 million on a new ad campaign, including commercials starring Julia Louis-Dreyfus and directed by Christopher Guest. [NYT]
• High-end restaurants are ramping up their bars, sometimes even adding free food, in order to lure in customers. [WSJ]
• People really didn't like those new Tropicana cartons. During the brief time where the redesigned cartons were in stores, the line's sales fell 20%. [Advertising Age]
• Gary Vaynerchuk, Wine Library TV vlogger, has gotten a seven-figure ten-book deal based on his Twitter. [WSJ]
