
L.L. Bean's granddaughter is trying to bring Maine lobster rolls to the rest of the country, and she's starting with Delray Beach. The first location of Linda Bean's Perfect Maine Lobster Roll outside of Maine will be opening on Atlantic Avenue in June. The restaurant started last year inside the L.L. Bean store in Freeport; this summer, the company is opening five more locations throughout Maine, and is looking at a few other locations in Florida: St. Augustine, St. Petersburg and Naples.
The Delray Beach spot will be a sit-down, upscale fast-food spot with a small, focused menu:: a lobster roll with a quarter-pound of lobster meat on a toasted bun, a shrimp roll, a salad topped with either lobster or shrimp, and hot dogs for those who aren't seafood-inclined. The drink menu will be Maine-centric: beer from Maine microbreweries, Maine wines and Maine Root sodas.
According to company spokeswoman Caryn Harris, they chose South Florida because of the snowbird factor, figuring lots of people down here would be familiar with lobster rolls. They also wanted a spot with lots of foot traffic, which shouldn't be hard to come by on Atlantic Avenue. Opening at the beginning of the low season wasn't the company's plan, said Harris, but they're hoping the locals will develop a taste for Maine lobster.
Check out MP: Boston's post about how Linda Bean wants to be the "Frank Purdue of lobster."